Type: Fixed Term Employed Full Time
Reference: 21-5325
Location: Amsterdam, the Netherlands
Dept: Ecommerce
Closing date for applications: 31.08.22
Hours: 38 hours per week
The Position:
We are looking for an experienced and result driven SEO Manager to join the Performance Marketing & Ecommerce department, to collaborate with your team on strategy definition, roadmap prioritization, content and technical SEO optimizations, automation and innovation.
The SEO manager will have an all-round knowledge of the channel, and the ability to influence and educate the wider teams on the importance of SEO. The Senior Technical SEO Specialist is part of the OBX E-commerce and Marketing department. This role will have a high degree of ownership over the technical SEO roadmap.
Responsibilities will include the identification of opportunities to grow, measure the impact, prioritization of projects and work with our products, engineering and development teams to support the implementation of the initiatives and projects. You will also work with our Content, UX, Merchandising and Buying teams on a regular basis. This is an important role, to give SEO a more impactful place within the business and the new website.
You are free to work in the Netherlands if you have the nationality of a country that is part of the European Union (EU), the European Economic Area (EEA) or Switzerland. If you have another nationality, conditions apply.
Responsibilities
- Ownership of the SEO channel including strategy development and budget ownership for all areas
- Management of all aspects of SEO, including keyword research, link building, analysis and website reviewing
- Ensuring that all product areas are optimised for ROI and profitability
- Weekly, monthly and quarterly reporting on business activities and results
- Working closely with the eCommerce team to advise on MVT testing to improve conversion from SEO traffic
- Working closely with the social and content teams to ensure SEO considerations are being taken into account and maximised
- Ensuring you are up to date with industry trends, competitor activity, innovations and opportunities within the SEO space
- Lead and set the global SEO/SEA strategy that aligns with the business goals and ambitions
- Establish an agency roster and tool requirements, that fit with the wider business strategy
- Collaborate with SEO/SEA Specialists on SERP strategy and organic search budgets and forecasts
- Collaborating with and influencing the dev team on the importance of SEO
- Set an SEO/SEA roadmap for on-site, off-site and tech projects, and the ability to prioritise based on commercial gain
- Establish working relationships with various team; PR, Buying, Merch, Performance Marketing, Tech etc. to drive SEO throughout the business
- Work closely with Google in driving search data driven category demand that will influence the buying teams, marketing calendars and own site UX
- Constantly measure SEO/SEA effectiveness and contribution to growth
The Ideal Candidate
- University degree in the field of Business or equivalent
- 5+ years of experience SEO, in-house or at a leading traffic agency.
- Proven track record delivering growth in SEO
- Extensive experience with digital marketing in a brand environment
- Experience in eCommerce environment is a plus
- Experienced in all facets of SEO and SEA (on-site, off-site and tech)
- Prior experience in web re-platforming is essential
- A team player, who’s used to working across numerous departments
- Knowledgeable and have a proven track record of successfully implementing SEO tactics, increasing traffic and revenue
- A great communicator: the ability to simplify complex data to Exec level as well as technical conversations with the dev team.
- Ability to influence key stakeholder on ways of working to achieve SEO/SEA results
- Proven record of increasing search visibility and driving new customer acquisition
- Advanced user of Google Analytics, Search Console, and other SEO/SEA tools
Who we are
At OuterBanks Fashion Europe, everyone has a voice and we want to hear it. We create environments where individuality can flourish and is celebrated as part of who we are as a brand. We are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world.
We want to meet people with varied backgrounds because we understand that diversity of thought encourages new ideas to thrive, fuelling creativity and enabling us to do better work. We want to build a team which represents a variety of backgrounds, styles, perspectives, and skills; we hire people based on their merit and potential.
We also welcome conversations about flexible working for all roles at OuterBanks Fashion Europe and will always accommodate it where possible.